The gurus got one thing right, the money really is in the list.

The money really is in the list – in the subscriber list that is. But how do you build a big list of subscribers and send them your latest business offers, without having to buy bulk email leads and become a spammer?

The answer to that problem is using autoresponders. On our site we have many autoresponder reviews, including Aweber review, review of Get Response and 1ShoppingCart review. We also compare many different autoresponders so you can choose the one that you can get started with right away.

But hold on, lets address the basic question first. Are you reading this article? Great, I was starting to think that you’re not?

Basically, and autoresponder is a email marketing software that manages your email list

Other than the initial email, you can also set to automatically send out further emails based on a time interval. New optins automatically get your predefined messages until the end of the queue.

Isn’t that amazing? However, that is not the whole story.

Autoresponders also let you customize and personalize your emails, so you can actually greet your subscribers using their real name, making it seem as if you sent that email personally when in reality you sent the same email to thousands of people.

There are basically three types of autoresponders – hosted autoresponders, autoresponder scripts, and desktop autoresponders. All are different and not the same at all. What you decide to use is largely dependent on your technical skills.

A word of caution though  if you plan to use an autoresponder script to send emails, make sure you have the correct autoresponder web host account or risk losing a lot of data.

Make sure you get an autoresponder as soon as possible. You can spend money on a lot of other stuff this year and it won’t get close to the value you’ll from your own autoresponder.

Filed under: universal